Authorised retailer for BOSS Watches. BOSS began in 1924 when Hugo Ferdinand Boss opened his first
workshop. In the beginning, the brand started by making workwear
and over the years the business has grown to become one of the
largest fashion brands in the world. Similarly to the brand’s clothing
line, BOSS watches are tailored to a lifestyle where style navigates
and precision counts. Every timepiece features a streamlined design
that is created using high-quality materials. The brand exudes elegant
sophistication. The brand creates watches for men and women in a
variety of styles, from classic, to contemporary and sporty.
Brand History
BOSS was founded in 1924 in Metzingen, Germany by Hugo Boss. The
brand’s original product was workwear which they created for a
variety of clients. BOSS produced its first men’s suit in 1953. It wasn’t
until the 1970s, however, that the brand shifted its main focus to
making luxury clothing. BOSS was incredibly innovative and fashion-
forward. It became the first German company to build brand identity
in the menswear industry. In 1984 the brand released its first
fragrance and in 1989- its first sunglasses. Today, BOSS operates in
more than 90 countries. The brand produces a huge range of products
including clothing, eyewear, fragrances, shoes, jewellery and watches.
With almost 100 years of experience in the fashion industry, the
brand’s attention to detail and high-quality designs has led it to
become an internationally famed luxury fashion house. Whether it’s
suits or watches, BOSS has proven its dedication to high-class, high-
quality products.
Boss Watches
Despite only beginning to produce watches in 1996, BOSS has
become a well-respected watch manufacturer. The timepieces express
confidence and refinement. To this day, the brand is continuously
aiming to improve its designs. Its timepieces are known for adding a
touch of elegance to the everyday. The brand’s portfolio contains a
variety of high quality, innovative and sustainable timepieces with
classic, casual and business looks.