Authorised retailer for Certina Watches. Certina watches are well-known for their precision, reliability and
sporty character. The brand has built itself a solid international
reputation on quality Swiss workmanship. Over its 130-year history,
Certina has proven its technical abilities through the creation of its DS
system. Built to an uncompromisingly high standard, Certina watches
are built to last.
The History of Certina
Certina is a Swiss watchmaker founded in Grenchen, in 1888, by Adolf
and Alfred Kurth. The brothers’ business quickly developed allowing
them to expand further. At the beginning of the 1900s, the Kurth
brothers introduced their own watches under the name "Grana".
Gradually, however, the company began using the brand name Certina
during the 1930s in order to create a more easily recognisable brand.
The new name was easier to pronounce in many languages and was
based on the Latin word "certus", meaning "sure". The name was
officially registered in 1939 and became the sole brand name 10
years later, in 1949. The innovation which took Certina to new
heights, however, was the implementation of the now famous DS
concept. The brand’s Double Security system guaranteed shock
resistance and water resistance up to 20 bar (200 meters), setting a
new standard across the industry.
Throughout the next several decades, the brand pushed itself and its
DS system to reach its fullest potential. Certina was a part of an
international expedition on the first successful ascent of the
Dhaulagiri in western Nepal, took part in the US Navy's Sealab II
underwater project, and the NASA Tektite underwater experiment.
Due to its growing reputation and popularity, Certina became a
favourite of Roger de Coster and Muhammad Ali.
Not Just a Stylish Piece
Certina watches definitely do much more than just look good. The
watch brand focuses on technical finesse and excellent workmanship
during the manufacturing process. In recent years, Certina has turned
its attention to implementing more sustainable practices, redesigning
and bettering some of its iconic models as well as protecting its
mascot the sea turtle.