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We hear Hugo and Boss and assume they’re the same brand. However, what if we told you they are two separate brands. Although distinguished by their signature style, they both still maintain the high standards that Hugo Boss, as a whole, is know
HUGO is part of the long-standing and iconic Hugo Boss brand. The brand is best known for its modern and stylish clothing, accessories and fragrances. However, the brand’s watches have also become a staple in HUGO’s portfolio. The brand&#

HUGO Watches

Authorised retailer for HUGO Watches. HUGO watches are renowned for their classic style, brilliant quality and stunning details. The watches are also about individual accents that reflect the wearers’ uniqueness, losing nothing in translation.

About HUGO

Founded in 1993, as part of Hugo Boss’ tri-brand strategy, HUGO was established as a cool, youthful brand for trendsetters; mixing modern tailoring with casualwear. However, it wasn't until 1996 that the brand began producing watches. As the years went by, HUGO kept producing casual and businesswear with a progressive design - making a clear fashion statement. Designed to make you stand out from the crowd, you can expect elegant and bright colours, micro patterns and saturated hues throughout the HUGO portfolio. In 2017 Hugo Boss decided that they were going to operate with two brands only; those being HUGO and BOSS. After this, both brands saw more success and in 2021, HUGO announced its latest project, HUGO Louder which amplified the voice of inspiring artists who wanted to change the world. In 2022, HUGO undertook a new and modern brand identity focused on a younger and more global demographic and this is how we know the brand today. Most excitingly, HUGO celebrated its 30th anniversary in 2023!

HUGO Style

These distinctive timepieces are the ideal accomplices for up-to-the- minute lifestyles where comfort zones rarely appear on the map; personality is not negotiable. HUGO watches speak the language of self-expression fluently. Whether you want something more minimalistic or something that makes a statement on the wrist, there is a HUGO watch for all.

About HUGO Watches Read latest news
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